Rural e-commerce constitutes a crucial domain within electronic commerce, bearing significant responsibilities for promoting rural revitalization. According to monitoring data from business big data, the online retail sales of agricultural products in 832 poverty-alleviation counties across China reached 40.66 billion yuan in 2020, representing a 43.5% year-on-year increase. E-commerce has become a daily purchasing channel for agricultural by-products among households. The pandemic has reshaped urban and rural residents' consumption habits and scenarios, with sustained growth in demand for "stay-at-home economy" services featuring online service migration and product digitization. E-commerce has emerged as a vital engine for activating county-level consumption potential.

  USDataverse has systematically organized the e-commerce enabled rural revitalization regional specialty agricultural products data under the China E-commerce Rural Revitalization Alliance, encompassing agricultural product information profiles and enterprise business registration details, to facilitate academic research utilization.

Time Range

Cross-sectional data: July 2023

Field Specification

Sample Data

E-commerce Enabled Rural Revitalization Regional Specialty Agricultural Products Information Table

E-commerce Enabled Rural Revitalization Enterprise Basic Information Table

Data Update Frequency

Annual update